Hi there, my name is Besse and I’m a journalist, fashion designer, invited by BoudoiGraphy’s crew, I plan to use my knowledge of the fashion industry to provide all you fashionistas with fun and informative pieces about the industry and BoudoiGraphy’s partners with a little history and sociology sprinkled in. I’m so excited to be working with two such talented people. Hope you enjoy the read…
Why Do We Care About What We Wear?
“Because I don’t care,” was the answer a quite handsome young man-friend of mine provided me when I queried about his reasons for spending $200 on a pair of jeans he knew nothing about. Upon further investigation I realized that what he meant by that was, “Because baby they felt like butter!”
This is a perfect example of a conversation I’ve had time and again. People love to say they don’t care about what they wear, as though denying that you like to feel good is some kind of badge of honour. We all like to feel good, especially about ourselves and yes, well made clothing, of any kind, feels a helluva lot better next to your skin than terribly made rags.
So why care about what you wear? More specifically, why does BoudoiGraphy care about what you wear to their shoots?
We all like to look good but looking good is not an empirical state of being it’s a feeling that lives within us all and this is where we must begin.
You, like my handsome-man-friend, have felt it before and you have likely seen it on the faces of your friends or that special someone in your life.
It’s that sparkle in his eye when he meets you for dinner in a perfectly tailored suit, that coy sideways smirk in her smile when she puts on her favourite cocktail dress to go out with the girls. It’s that thing inside you that bubbles up from inside your belly and whispers in your ear, “you own the world, now go take it.” These are are the signals that tell you, you look good and feel great so, how do you make that happen everyday?
You can make it happen in exactly the same way discoveries are made. C’est experimentation mes beaux amis!
The best thing I ever did for my personal sense of style was to let go of all the dos and dont’s in fashion, all the rules, and to start running wild with it. By letting go of my own conceptions of fashion and style I allowed myself to try styles and mix and match in ways I never had before. I found my own sense of style outside of everyday trends and simultaneously gained a new love for my life long passion. But there’s a trick to experimentation, confidence.
A study designed by Harvard Business School examining how dress styles effect others’ opinions of a person found that under certain circumstances those who dress outside the norm are viewed as having higher status and more autonomy than those who stick to the status quo. The catch is that this is only the case when the “rebel” rebels with confidence.
In fact, this is precisely how trends are started, by you. Trend forecasters all over the world roam the streets of big cities and small towns alike checking you out, yes you. They watch everyday people, looking for evolutions in style, watching how people dress and searching for the next “experiment” that will catch the eye of the world, explode onto runways and trickle into our closets. You see, rather than big fashion houses telling you how to dress it is you who tells designers what you want to wear.
Next time you’re prepping for a shoot at BoudoiGraphy or even getting ready to go out for the day take a risk, try something new, feel that superiority that is looking oh so fabulous. Maybe your next experiment will inspire designers around the world.